AI Ad-Operations Command Center

The command center that runs a performance ad agency.

Pulsar connects to an agency's ad accounts, scores the health of every client and every ad, tells each account manager exactly where to spend the next hour, and executes the fixes back to the platform — automatically. A wall of dashboards becomes a single prioritized to-do list. Then it works the list.

How it works — one continuous loop
Connect & Ingest01

Sync the data

Connect Meta Ads once. Pulsar keeps accounts, campaigns, ad sets, ads and daily spend and leads in sync — one clean, always-current picture.

Score & Predict02

Read the signal

A scoring engine rates client health, churn risk and cost-per-lead trends, and predicts each ad's kill point — the moment it should be paused.

Surface & Rank03

Point to the work

A focus panel and action queue rank which clients need attention and what to do next, so nothing slips and no one guesses.

Act & Close04

Make the change

Approved actions — pause, duplicate, adjust budget, archive — are pushed back to the ad platform and re-synced to confirm the result.

What it does
01

Client health scoring

Every account is continuously rated Healthy, Needs Attention, At Risk or Scaling from live performance — not gut feel.

02

Churn-risk radar

A 0–100 score flags accounts drifting toward cancellation early, while there's still time to save them.

03

Kill points & predictions

Knows the spend threshold to pause an underperforming ad, and forecasts the date each ad will reach it.

04

Cost-per-lead tracking

CPL rolled up across ad, campaign and client over 7, 30 and 90-day windows, measured against each client's target.

05

Prioritized action queue

Auto-generated tasks, ranked by urgency, executed against the ad platform with a one-click undo window.

06

Alerts, in-app & Slack/Teams

Kill-point, health-change, zero-lead and low-delivery alerts routed the moment they matter.

07

Client-ready reporting

Branded reports with PDF export, share links and scheduling — the numbers, packaged for the client.

08

Roles & multi-tenancy

Admin, media buyer, CSM, viewer and client roles, each scoped to exactly what they should see.

10
Scoring models

At Pulsar's core is a purpose-built scoring engine — ten models encoding how a great ad operator actually thinks: how health is judged, when a test has failed, how churn builds, how cost-per-lead trends across a client's whole account. The difference between software that shows you data and software that decides what to do with it.

Who it's for

Performance marketing agencies running paid social at scale — teams managing dozens of client ad accounts where the hard part isn't the data, it's knowing which fire to fight first. Pulsar gives every account manager the judgement of the agency's best operator, applied to every client, every day.

Built on
Meta AdsReal-time syncPredictive scoringAuto-executionMulti-tenantSecure by role

A command center that doesn't just report on the work — it does it. The full Pulsar experience is being wired into Astrion now.